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Dr. Vinita Agarwal

Dr. Vinita Agarwal

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Associate Professor and Director, Office of Undergraduate Research and Creative Activities (OURCA)

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CV, Office Hours and Contact Information, Bio

Vinita Agarwal salisbury universityCV

Dr. Vinita Agarwal (Ph.D., 2009, Brian Lamb School of Communication, Media, Technology, and Society, Purdue University, USA) is an Associate Professor at the Department of Communication Arts (Website: Link)


Director, Office of Undergraduate Research and Creative Activities, Salisbury University, Maryland, USA (Website: Link)

Office Hours and Contact Information: 
Dr. Vinita Agarwal
Associate Professor of Public Relations

Department of Communication Arts
FH 272, Fulton Hall of Liberal Arts
Office Phone: 410-677-0083
Department Fax: 410-548-3002

Department of Communication Arts Office Hours:
On Sabbatical, Fall 2016.


1101 Camden Avenue
Salisbury University
Salisbury MD 21801 USA

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Special Appointment

Director, Office of Undergraduate Research and Creative Activities (OURCA)


To launch the OURCA as a hub for research and creative experiences for undergraduate students. To provide a focus on undergraduate research initiatives at Salisbury University (SU) while articulating the vision and mission of the office for future expansion. To serve students and faculty across disciplines and majors: the sciences, the social sciences, the arts, and the humanities. Primary initiatives led by Dr. Agarwal at OURCA include to: build faculty-student mentor relationships across SU through creating a faculty-mentor network; build a collaborative of faculty researchers to prioritize undergraduate research goals across schools; develop ethics, methods, and process-related workshops; develop resources for successful research conceptualization, implementation, and presentation; define the research experience at SU through conducting a systematic survey of the definitions and forms of independent research and its evaluation across majors and disciplines; and provide support to undergraduate students for compliance, funding, and presentation of research at academic conferences.

OURCA Director Office Hours and Contact Information: 

Dr. Vinita Agarwal
Website: (or, Link)

Office of Undergraduate Research and Creative Activities
Salisbury University
Guerrieri Academic Commons 233

OURCA Director Office Hours:
Appointments via GullNet Appointment System Only. 

Fall 2016:
Tuesdays and Wednesdays: 10:30 a.m–12:30 p.m.
Thursdays: 1:00 p.m.–3:00 p.m.


1101 Camden Avenue
Salisbury University
Salisbury MD 21801 USA

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Research Statement

Dr. Agarwal's research focuses on strategic communication in the area of message design for public health campaigns and organizational relationships. Her research seeks to understand healing and health behaviors at the community, practitioner, and individual levels to improve health-related outcomes.  

Online Publications

Agarwal, V., & Buzzanell, P.M. (2016, February). Performing resilience labor to reintegrate after disaster. Communication Currents, 11(1). [Link]

Recent Publications (2011 onward): 

Agarwal, V., & Buzzanell, P.M. (2015). Communicative re-construction of resilience labor: Identity/identification in disaster-relief workers. Journal of Applied Communication Research, 43(4), 408-428. Doi:10.1080/00909882.2015.1083602

Agarwal, V. (2014). A/H1N1 Vaccine Intentions in College Students: An Application of the Theory of Planned Behavior. Journal of American College Health, 62, 416-424. Doi:10.1080/07448481.2014.917650

Agarwal, V. (2013). Investigating the construct validity of organizational trust. Journal of Communication Management, 17, 24-39. Doi:10.1108/13632541311300133

Agarwal, V. (2011). Investigating the contribution of benefits and barriers on mammography intentions of middle class urban Indian women: An exploratory study. Communication Research Reports, 28, 1-9. Doi:11080/08824096.2011.586254

D’Silva, M.U., Leichty, G.B., & Agarwal, V. (2011). Cultural representations of HIV/AIDS in Indian print media. Intercultural Communication Studies, 20, 75-88.

Recent book chapters have appeared in the following edited collections: Strategic communication, Vol. III. Discursive and dialogic organizations and the stakeholder view: Social constructionism and functional perspectives (Sage), Strategic urban communication, health communication and mass media: An integrated approach to policy and practice, and South Asian technospaces.

Dr. Agarwal also serves as the review editor for health communication at the journal Frontiers, A Communication Journal and as ad hoc reviewer for prestigious public health and communication journals including:

The American Journal of Public Health, Health Communication, Journal of Applied Communication Research, Health Education Research, Communication Studies, Management Communication Quarterly, Health Education and Behavior, and Communication Quarterly among others.

Images from the maternal health study currently under accept with minor revisions (funded by Faculty Research Mini-Grant, 2011):

maternal mortality migrant women india agarwal maternal mortality basti india agarwal maternal mortality agarwal india maternal mortality india agarwal basti india agarwal maternal mortality maternal mortality india agarwal maternal mortality india agarwal maternal mortality india agarwal

Data-gathering in computer lab for tanning behaviors in undergraduate females with my two research assistants, Devon Clark and Savannah Isner:

Data gathering experiment tanning Survey instructions lab tanning vinita agarwal salisbury university tanning vinita agarwal salisbury university

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Teaching Statement

Professor Agarwal teaches courses in strategic communication with a specific interest in technology and the digital realm.

Spring Courses: 

CMAT 490: Communication Senior Seminar* Next Offering: Spring 2017, T/TR, 11:00AM–12:15PM Seminar Title: "PR Campaigns." 

CMAT 465 & HONS 211: Communication Technology (Course website: LinkSyllabus. Next offering: Spring 2017, T/TR, 9:30AM –10:45AM

Spring 2017 Office Hours: T/TR, 12:30PM–2:00PM

Fall Courses:

CMAT 447: International Public Relations (Course website: Link)

CMAT 445: Digital Public Relations (Course website: Link) Twitter hashtag: #VASocialMediaPR (Link)

CMAT 394: Studies in JPR* (past offerings include Digital Crisis Communications) (not a regular offering)

Other Courses Taught: 

CMAT 344: Writing for the Professions (Course website: Link)

CMAT 240: Introduction to Journalism and Public Relations (Syllabus)

Prof. Agarwal's courses embrace technology, privilege an applied philosophy, and engage students in an immersive understanding of communication theory and conceptual frameworks to inform action and decision-making in organizational, interpersonal, and societal contexts. Courses integrate mobile, multimodal, and blended learning principles.

Workshop certificates from SU's Sloan-C Online Learning Consortium: 

mobile learning apps in education

multimodal learning

quality in online teaching, and 

assessment techniques in social media 

Fall 2016 Courses: 

On sabbatical research leave. 

Office Hours, Fall 2016:

On sabbatical research leave (no office hours). 

For OURCA Fall 2016 office hours and office location, please see information above under Director, OURCA or visit: 

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Dr. Agarwal currently serves as a member of the University Research Council, the Fulton School Sustainability Committee, as the Communication Arts department's Tenure and  Promotion committee member, as the International Education committee member, as the departmental faculty co-advisor for the communications honors society, Lambda Pi Eta, besides serving on ad hoc departmental Communication Seminar restructuring and track review committees.  Dr. Agarwal also serves as the reviewer for communication divisions including the Health Communication, Applied Communication, and Feminist Communication divisions at associations such as the International Communication Association, National Communication Association, and Eastern Communication Association. 

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When not working, Dr. Agarwal is a homebody and outdoor nature-lover and can be found hanging out with family around the kitchen cooking new recipes, around nature trails hiking, or just goofing around with her very naughty chocoloate lab, Scout. {Family Instagram Album Link}

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