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Dr. Vinita Agarwal
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Dr. Vinita Agarwal

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CV, Office Hours, and Contact Information, Bio

Vinita Agarwal salisbury universityCV

Dr. Vinita Agarwal (Ph.D., 2009, Brian Lamb School of Communication, Media, Technology, and Society, Purdue University, USA) is an Associate Professor at the Department of Communication Arts (Website: Link).   

Educational Policies Board member, National Communication Association, Washington D.C., January 1, 2017 to December 31, 2019. [URL NCA association leadership]

Review Editor, Frontiers, A Communication Journal (Health Communication) [Editorial board URL

Founding director of the Office of Undergraduate Research and Creative Activities, Salisbury University, Md. (2016–2017; URL:OURCA).

Faculty Co-Advisor, Lambda Pi Eta, Communication Honors Society

Communication Arts Faculty Website: Link

Ad Hoc Reviewer:

  • The American Journal of Public Health,
  • Health Communication,
  • Journal of Applied Communication Research,
  • Health Education Research,
  • Communication Studies,
  • Management Communication Quarterly,
  • International Journal of Disaster Risk Reduction,
  • Health Education and Behavior, and
  • Communication Quarterly, among others.

Ayurvedic Wellness Educator (currently in progress on Level 2, Ayurveda in Integrative Medicine certification)

Ayurvedic Wellness Educator Level 1 certificate

Honors Faculty Fellow (Inaugural Cohort, 2017–2018)


PACE (Public Affairs and Civic Engagement) Institute Faculty Fellow (2017–2018). PACE web page: Link

Contact Information: 
Dr. Vinita Agarwal
Associate Professor of Public Relations and Strategic Communication

Department of Communication Arts
FH 272, Fulton Hall of Liberal Arts
Office Phone: 410-677-0083
Department Fax: 410-548-3002

Office Hours Spring 2018:

T and TR 11:00AM–1:30PM and by appointment at my CMAT office @ Fulton Hall, 272

All appointments can be made via email (


1101 Camden Avenue
Salisbury University
Salisbury MD 21801 USA

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Research Statement

Employing both qualitative and quantitative approaches, Dr. Agarwal's research seeks to understand the communicative dimensions of the challenges and potential of the integrative and preventive medicine context within which health, healing, and wellness can be constituted to foreground participant (patient and provider)-centered perspectives in furthering health promotion and self-management support. In early research, her focus on relationships delved into trust and the contribution of psycho-social variables in health behavior change (disease prevention and health promotion). She harbors an early fascination with certain individuals, such as disaster-relief volunteers, who willingly risk their lives to help those affected by catastrophic disasters, and how our scholarship and pedagogy can help create strong communities.

Recent Publications (2011 onward, refer to CV for earlier): 

Agarwal, V. (2017, Lead article). Breaking boundaries: Complementary and alternative medicine provider framing of preventive care. Qualitative Health Research, 1–7. Epub Aug. 26, 2017. doi: {online here} {PubMed}

Agarwal, V. (2017, Lead article). Taking care, bringing life: A poststructuralist feminist analysis of maternal discourses of mothers and dai’s in India. Health Communication, 1–10. doi: {online here} {PubMed}

Agarwal, V. (2016). Mainstreaming disaster-relief service-learning in communication departments: Integrating pedagogy, praxis, and engagement. The Journal of the Association for Communication Administration, 35, 25–42.  {online here}

Agarwal, V., & Buzzanell, P.M. (2015). Communicative re-construction of resilience labor: Identity/identification in disaster-relief workers. Journal of Applied Communication Research, 43(4), 408-428. doi:10.1080/00909882.2015.1083602

Agarwal, V. (2014). A/H1N1 Vaccine Intentions in College Students: An Application of the Theory of Planned Behavior. Journal of American College Health, 62, 416-424. doi:10.1080/07448481.2014.917650 {PubMed}

Agarwal, V. (2013). Investigating the construct validity of organizational trust. Journal of Communication Management, 17, 24-39. doi:10.1108/13632541311300133

Agarwal, V. (2011). Investigating the contribution of benefits and barriers on mammography intentions of middle class urban Indian women: An exploratory study. Communication Research Reports, 28, 1-9. doi:11080/08824096.2011.586254

D’Silva, M.U., Leichty, G.B., & Agarwal, V. (2011). Cultural representations of HIV/AIDS in Indian print media. Intercultural Communication Studies, 20, 75-88.

Online Publications

Agarwal, V., & Buzzanell, P.M. (2016, February). Performing resilience labor to reintegrate after disaster. Communication Currents, 11(1). [Link]

Book Chapters

Recent book chapters have appeared in the following edited collections: 

Strategic communication, Vol. III. Discursive and dialogic organizations and the stakeholder view: Social constructionism and functional perspectives (Sage),

Strategic urban communication, health communication and mass media: An integrated approach to policy and practice, and 

South Asian technospaces.

Images from the maternal health study (funded by Faculty Research Mini-Grant, 2011):

maternal mortality migrant women india agarwal maternal mortality basti india agarwal maternal mortality agarwal india maternal mortality india agarwal basti india agarwal maternal mortality maternal mortality india agarwal maternal mortality india agarwal maternal mortality india agarwal

Data-gathering in computer lab for tanning behaviors in undergraduate females with my two research assistants, Devon Clark and Savannah Isner (study funded by Faculty Research Mini-Grant, 2014):

Data gathering experiment tanning Survey instructions lab tanning vinita agarwal salisbury university tanning vinita agarwal salisbury university

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Teaching Statement

Professor Agarwal teaches courses in public relations and strategic communication with a specific interest in technology and the digital realm. She is currently engaged in integrating her research with teaching in developing upcoming course offerings on alternative medicine, wellness, and holistic healing in the coming semesters (Spring 2018 onward).

Pedagogy integrating civic engagement in the curriculum: at the Civic Engagement across the Curriculum (CEAC) page here

Fall 2017 Courses:

CMAT 447: International Public Relations (Course website: Link), T/TR, 11:00AM–12:15PM, DH 126. CEAC course. (link)

CMAT 445: Digital Public Relations (Course website: Link) T/TR, 9:30AM–10:45AM, DH 126. CEAC course (link)
Twitter hashtag, 2015–2016: #VASocialMediaPR (Link)  
***Twitter hashtag, Fall 2017: #DP445 on Twitter***

CMAT 297/CMAT394/CMAT344: Communication Research|Studies in JPR* (past offerings include Digital Crisis Communications)|Writing for the Professions. Fall 2017: CMAT 297, TR, 5:30PM–8:15PM, TETC 110A

Other Courses Taught: 

CMAT 344: Writing for the Professions (Course website: Link)

CMAT 240: Introduction to Journalism and Public Relations (Syllabus)

Prof. Agarwal's courses embrace technology, privilege an applied philosophy, and engage students in an immersive understanding of communication theory and conceptual frameworks to inform action and decision-making in organizational, interpersonal, and societal contexts. Courses integrate mobile, multimodal, and blended learning principles.

Workshop certificates from SU's Sloan-C Online Learning Consortium: 

mobile learning apps in education

multimodal learning

quality in online teaching, and 

assessment techniques in social media 

Spring 2017 Courses: 

CMAT 490: Communication Senior Seminar* Next Offering: Spring 2017, T/TR, 11:00AM–12:15PM Seminar Title: "Strategic Communication Campaigns." 

CMAT 465 & HONS 311: Communication Technology (Course website: LinkSyllabus. Next offering: Spring 2017, T/TR, 9:30AM –10:45AM

CMAT 248: Public Relations Writing (tentative, Spring 2018)

Fall 2016 Courses: 

On sabbatical research leave. 

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Dr. Agarwal currently serves as the faculty co-advisor to our communication honors society, Lambda Pi Eta, and as member of the Fulton Sustainability Committee, the General Education FYE workgroup and the Medical Humanities workgroup. She is a member of the Teaching and Learning Council at NCA, and third vice-chair elect at the Feminist and Women’s Studies division at NCA. She is the founding director for OURCA and a past member of the SUSRC (Salisbury University Student Research Conference 2011–2016) organizing board. 

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When not working, Dr. Agarwal is an outdoor nature-lover who loves the simple therapeutic joys of trail running with her hubby and big goofy chunky lab in all seasons. She can be found hanging out with family around the kitchen cooking new recipes, around nature trails hiking, browsing technology websites for advances and gadgets, embracing her big-city fix in DC or NYC, or just goofing around with her naughty and needy chocoloate lab, Scout. Following the traditional Ayurvedic system of medicine, she believes in integrating sustainable Ayurvedic wellness practices (meditation, yoga, essential oils, nutrition, breathing/silence, vedic mantras) and living a simple, thoughtful, and holistic life from the inside out.  {Family Instagram Album Link}

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