2013 Summer I

• BUAD 699-691 SPECIAL TOPICS IN BUSINESS
  Study of specific problems and issues in business administration. May be taken twice under different subtitles recorded with the registrar. Prerequisite: Admission to M.B.A. program. One to three hours per week.

• MKTG 490-601 MARKETING INTERNSHIP
  Intern experience in marketing. May substitute for a marketing major elective if approved by the school dean. Prerequisites: Junior standing, marketing major, placement and approval by the ABLE program director and admission to Professional Program. Three hours per week.

2013 Fall

• MKTG 335-002 MARKETING RESEARCH
  Collection and analysis of marketing data viewed in context of identifying the market demand (methods of decision making for marketing management). Topics include Bayesian decision theory, sampling techniques, and regression and correlation analysis. May not receive credit for both MKTG 438 and MKTG 335. Prerequisites: INFO 281, MKTG 330. Three hours per week.

• MKTG 430-001 MARKETING MANAG STRATEGIES
  Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.

• MKTG 430-002 MARKETING MANAG STRATEGIES
  Comprehensive managerial analysis of the marketing function. Emphasis on strategic planning and implementation and control of marketing mix activity. Students apply overall knowledge to analyze and propose solutions to marketing problems/opportunities. Prerequisites: Senior status, MKTG 330, six additional hours of marketing electives. Three hours per week.

Visit the GullNet Logon Page to logon and view the entire schedule of classes.

Article(s)

Desarbo, W.S., Atalay, A.S., Lebaron, D., & Blanchard, S.J. 
(2008). 
Estimating Multiple Consumer Segment Ideal Points from Context Dependent Survey Data. 
Journal of Consumer Research, 
35(1), 
142-153. 
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Please send any updates to smfridie@salisbury.edu.