2013 Fall

• MGMT 422-001 MANAG OF MULTINATIONAL BUSI
  Provides students with an understanding of the unique features that characterize the multinational enterprise. Emphasis on the changing context in which business is conducted on a global basis. Prerequisite: MGMT 320. Three hours per week.

• MGMT 422-002 MANAG OF MULTINATIONAL BUSI
  Provides students with an understanding of the unique features that characterize the multinational enterprise. Emphasis on the changing context in which business is conducted on a global basis. Prerequisite: MGMT 320. Three hours per week.

• MGMT 492-152 STRATEGIC MANAGEMENT
  Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information. Prerequisites: FINA 311, INFO 326, MGMT 320, MKTG 330; business/accounting/information systems/finance/management/marketing major in their last semester before graduation. Corequisite: BUAD 400. C or better required for graduation. Three hours per week.

Visit the GullNet Logon Page to logon and view the entire schedule of classes.

Article(s)

Hoffman, R.C. & Shipper, F.M. 
(2012). 
The Impact of Managerial Skills on Employee Outcomes: A Cross Cultural Study. 
International Journal of Human Resource Management, 
23(7), 
1414-1435. 
*

Preble, J.F. & Hoffman, R.C. 
(2012). 
General management of innovation: Lessons from the Shaker community. 
Journal of Management History, 
18(1), 
24-45. 
*

Hoffman, R., Kincaid, J., & Preble, J. F. 
(2008). 
International franchise expansion: Does market propinquity matter? 
Multinational Business Review, 
16(4), 
1-27. 
*

Hoffman, R. C. 
(2007). 
The strategic planning process & performance relationship: Does culture matter? 
Journal of Business Strategies, 
24(1), 
27-48. 
*

Hoffman, R. C. 
(2007). 
Corporate social responsibility in the 1920s: An institutional perspective. 
Journal of Management History, 
13(1), 
55-73. 
*

Shipper, F., Hoffman, R. C. & Rotondo, D. M. 
(2007). 
Does the 360 feedback process create actionable knowledge equally across cultures? 
Academy of Management Learning & Education, 
6(1), 
33-50. 
*

Preble, J. F. & Hoffman, R. C. 
(2006). 
Strategies for business format franchisers to expand into global markets. 
Journal of Marketing Channels, 
13(3), 
29-50. 
*

Hoffman, R. C. & Preble, J. F. 
(2004). 
Global franchising: Current status & future challenges. 
The Journal of Services Marketing, 
18(2), 
101-113. 
*

Hoffman, R. C. & Preble, J. F. 
(2003). 
Convert to compete: Competitive advantage through conversion franchising. 
Journal of Small Business Management, 
41(2), 
187-204. 
*

Hoffman, R. C. 
(2001). 
Technology's impact on the faculty: A perspective. 
The Technology Source, 
(May/June), 
1. 
*

Hoffman, R. C. & Preble, J. F. 
(2001). 
Global diffusion of franchising: A Country level examination. 
Multinational Business Review, 
9(1), 
66-76. 
*

Alam, P., Hoffman, R. C. & Meier, H. H. 
(2000). 
Perceptions of the peer review program of the accounting profession: Implications for management. 
Journal of Managerial Issues, 
12(4), 
408-426. 
*

Preble, J. F., Reichel, A. & Hoffman, R. C. 
(2000). 
Strategic alliances for competitive advantage: Evidence from Israel's hospitality & tourism industry. 
Hospitality Management, 
19, 
327-341. 
*

Hoffman, R. C. 
(1999). 
Organizational innovation: Management influence across cultures. 
Multinational Business Review, 
7(1), 
37-49. 
*

Preble, J. F. & Hoffman, R. C. 
(1999). 
The nature of ethics codes in franchise associations around the globe. 
Journal of Business Ethics, 
18(3), 
239-253. 
*

Gopinath, C. & Hoffman, R. C. 
(1995). 
The relevance of strategy research: Practitioner & academic viewpoints. 
Journal of Management Studies, 
32(5), 
575-594. 
*

Horrman, R. C. & Zaki, A. S. 
(1995). 
The effect of hierarchical level & receiver status on managerial communications. 
Journal of Managerial Issues, 
7(2), 
222-240. 
*

Preble, J. F. & Hoffman, R. C. 
(1995). 
Franchising systems around the globe: A status report. 
Journal of Small Business Management, 
33(2), 
80-88. 
*

Hoffman, R. C. 
(1994). 
Generic strategies for subsidiaries of multinational corporations. 
Journal of Managerial Issues, 
6(1), 
69-87. 
*

Hoffman, R. C. & Gopinath, C. 
(1994). 
The importance of international business to the strategic agenda of U.S. CEOs. 
Journal of International Business Studies, 
3rd Q, 
625-637. 
*

Preble, J. F. & Hoffman, R. C. 
(1994). 
Competitive advantage through specialty franchising. 
Journal of Services Marketing, 
8(2), 
5-18. 
*

Hoffman, R. C. & Gopinath, C. 
(1993). 
Top management influence on innovations: Effects of executive characteristics & social culture. 
Journal of Management, 
19(3), 
549-574. 
*

Hoffman, R. C. & Preble, J. F. 
(1993). 
Franchising into the twenty-first century. 
Business Horizons, 
36(6), 
35-43. 
*

Awards(s)

Richard Hoffman (1999). Distinguished Faculty Award - Salisbury University, Salisbury, MD.
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Presentations

Hoffman, R.C., Watson, S.R. & Preble, J.F. (2011). Standardization of Business Formats of International Franchisors: A Model & Hypotheses. Presented at Academy of Management Annual Conference, San Antonio, TX.
*

Hoffman, R. C. & Preble, J. F. (2008). Predicting growth in franchising worldwide: A longitutinal study. Proceedings of the Acadaemy of International Business - Northeast. Presented at Academy of International Business - Northeast, Atlantic City, NJ.
*

Hoffman, R. C. & Shipper, F. M. (2007). Interaction among cultural values, managerial skills, employees' attitudes, & effectiveness. Academy of Management Annual Conference. Presented at Academy of Management, Philadelphia, PA.
*

Hoffman, R. C. (2006). Cultural values & the planning-performance relationship. Proceedings of the Academy of International Business. Presented at Academy of International Business - Northeast, Boston, MA.
*

Hoffman, R. C., Kincaid, J. & Preble, J. F. (2006). Franchising as an entry mode: Market similarity versus distance paradox. Academy of Management annual conference. Presented at Academy of Management, Atlanta, GA.
*

Shipper, F. M. & Hoffman, R. C. (2006). The moderating effect of cultural values on managerial skills, employees' attitudes, & effectiveness. Presented at Gallup Leadership Institute Summit, Washington, D. C..
*

Hoffman, R. C., Kincaid, J. & Preble, J. F. (2005). The case of franchising. Proceedings of the Academy of International Business - Northeast. Presented at Academy of International Business - Northeast, Cleveland, OH.
*

Shipper, F. M., Davy, J. M., Rotondo, D. & Hoffman, R. C. (2005). A cross-culture study of managerial skills, employees' attitudes & managerial performance: New insights or back to basics? Presented at the Academy of Management Annual Conference. Presented at Academy of Management, Honolulu, HI.
*

Hoffman, R. C. (2004). Culture, planning & performance: An empirical examination. Proceedings of the Academy of International Business - Northeast. Presented at Academy of International Business - Northeast, Smithfield, RI.
*

Hoffman, R. C. & preble, J. F. (2004). Changes in worldwide franchising: 1993-2001. Proceedings of the Academy of International Business - Northeast. Presented at Academy of International Business - Northeast, Smithfield, RI.
*

Shipper, F.M., Hoffman, R.C. & Rotondo, D.M. (2004). Does the 360 Feedback Process Create Actionable Knowledge Equally Across Cultures? Presented at Academy of Management, New Orleans, LA.
*

Preble, J. F. & Hoffman, R. C. (2003). Business format franchisors: Strategies for conquering the global marketplace. Proceedings of the Academy of International Business - Northeast. Presented at Academy of International Business - Northeast, Manchester, NH.
*

Shipper, F., Rotondo, D. and Hoffman, R. (2003). A Cross-Cultural Study of Linkage Between Emotional Intelligence and Managerial Effectiveness Presented at Academy of Management, Seattle, Washington.
*

Preble, J. F. & Hoffman, R. C. (2002). The current state of franchising: A global outlook. Proceedings of the Academy of International Business - Northeast. Presented at Academy of International Business - Northeast, Salisbury, MD.
*

Hoffman, R. C. & Preble, J. F. (2000). Competitive advantage through international conversion franchising. Proceedings of the Academy of International Business - Northeast. Presented at Academy of International Business - Northeast, Ithaca, NY.
*

Hoffman, R.C. & Preble, J.F. (1999). The Spread of International Franchise Strategies: A Global Study. Presented at Eastern Academy of Management, Philadelphia, PA.
*

Preble, J.F. & Hoffman, R.C. (1998). Global Expansion & Competitive Advantage Through Conversion Franchising. Presented at European International Business Association, Jerusalem, Israel.
*

Hoffman, R.C. & Preble, J.F. (1996). International Franchising Codes of Ethics: An Exploratory Look. Presented at Academy of International Business - Northeast Meeting, Virginia Beach, VA.
*

Hoffman, R.C. (1995). Influence on Management Innovations: A Cross Cultural Examination. Presented at Academy of International Business - Northeast, Princeton, NJ.
*

Hoffman, R.C., Gamble, J.E. & Arnold, E.W. (1995). Briggs & Stratton Corporation: Competing in the Outdoor Power Equipment Industry, presented at the annual meeting. Presented at North American Case Research Association, New Orleans, LA.
*

Hoffman, R.C. & Gopinath, C. (1994). Critical Strategic Issues for the Future: A CEO's Perspective, The Best in Management Worldwide: Linking Management Scholarship. Presented at the meeting. Presented at International Federation of Scholarly Associations of Management (affiliated with the Academy of Management), Dallas, TX.
*

Hoffman, R.C. & Preble, J.F. (1994). Franchise Systems Around the Globe: A Status Report. Presented at Academy of International Business - Northeast, Scranton, PA.
*

Hoffman, R.C. (1993). Influence of Top Management on Innovations. Presented at Graduate School of Management, University of Adelaide, Adelaide, Australia.
*

Hoffman, R.C. (1992). Strategic Roles for MNC Subsidiaries: A Typology with Case Evidence. Presented at Academy of International Business Annual Meeting, Brussels, Belgium.
*

Hoffman, R.C. & Gopinath, C. (1992). Research Agenda for Strategic Management: The CEO's Perspective. Presented at Academy of Management Annual Meeting, Las Vegas, NV.
*

Hoffman, R.C. & Gopinath, C. (1992). International Business: Is It a Strategic Concern of Corporate America? Presented at Academy of International Business - Northeast, Baltimore, MD.
*

Hoffman, R.C. & Hegarty, W.H. (1991). Germany Peddles in the States. Presented at North American Case Research Association Annual Meeting, Atlanta, GA.
*

Hoffman, R.C. & Hegarty, W.H. (1991). Classic Products, Inc. Presented at North American Case Research Association Annual Meeting, Atlanta, GA.
*

Preble, J.F. & Hoffman, R.C. (1991). The Globalization of U.S. Fast-Food Franchising Companies. Presented at Academy of International Business - Northeast, Bermuda.
*

Hegarty, W.H. & Hoffman, R.C. (1990). The Relationship Between Strategic Planning & Performance Among Three Cultures. Presented at Academy of Management Annual Meeting, San Francisco, CA.
*

Book Chapters

Hoffman, R.C., Gamble, J. E., & Arnold, E.W. (1998). Case 8. Briggs & Stratton Corporation: Competing in the Outdoor Power Equipment Industry. Peter, J.P. & Donnelly, Jr., J.H. (Eds.), Marketing Management: Knowledge & Skills, 5th ed. (797-818.) Boston, MA: Irwin McGraw-Hill.
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Hoffman, R. C. & Gopinath, C. (1996). The top strategic issues facing CEOs.. 1996 Handbook of business strategy: A comprehensive resource guide to strategic management: From long-range planning to tactical business development (65-70.) New York, NY: Faulkner & Gray.
*

Gopinath, C. & Hoffman, R. C. (1995). A comment on the relevance of strategy research. P. Shrivastava & C. Stubbart (Eds.), Advances in strategic management: Challenges from within the mainstream (93-110.) Greenwich, CT: JAI Press, Inc..
*

Hegarty, W. H. & Hoffman, R.C. (1989). Who influlences strategic decisions?. Baugher, D. & Varanelli, Jr., A. (Eds.), Resources for Strategic Analysis. Developed to support Strategy: A Multi-Level, Integrative Approach. (333-344.) Cincinnati, OH: South-Western Publishing Co..
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Hoffman, R.C. & Hegarty, W.H. (1989). Convergence or Divergence of Strategic Decision Processes among 10 Nations. Chimezie A. B. Osigweh, Yg. (Eds.), Organizational Science Abroad: Constraints & Perspectives. (97-115.) New York: Plenum Press.
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Hoffman, R.C. & Zaki, A. S. (1989). The effects of structural subsystems on communication sources & processes. Kaltnekar, Z. & Gricar, J. (Eds.), Proceedings of International Conference on Organization & Information Systems: effectiveness -- efficiency -- humanization. BLED, September 13-15, 1989. (973-978.) Slovenia, Yugoslavia: University of Maribor School of Organization.
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Please send any updates to smfridie@salisbury.edu.

•  Perdue Faculty Earn Praise, Grant for Case Studies
  Thursday, February 02, 2012
• ESRGC and BEACON Awarded $540,000 for Broadband Project
  Wednesday, November 18, 2009
•  Seven From Perdue School Attend Academy of Management Meeting
  Thursday, September 06, 2007
•  Simulation Sits Perdue Students on Top of the World of Business
  Wednesday, May 16, 2007
•  Perdue School Paper is Carolyn Dexter Best Finalist
  Monday, August 30, 2004

Visit the Press & Publications site for more information.