2013 Fall

• MKTG 332-001 CONSUMER BEHAVIOR
  Examination of the buyer (individual consumer and organizational agent) as problem solver. Topics include buying decision processes and social, psychological, anthropological and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to purchasing behavior. Prerequisite: MKTG 330. Three hours per week.

• MKTG 332-002 CONSUMER BEHAVIOR
  Examination of the buyer (individual consumer and organizational agent) as problem solver. Topics include buying decision processes and social, psychological, anthropological and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to purchasing behavior. Prerequisite: MKTG 330. Three hours per week.

• MKTG 335-001 MARKETING RESEARCH
  Collection and analysis of marketing data viewed in context of identifying the market demand (methods of decision making for marketing management). Topics include Bayesian decision theory, sampling techniques, and regression and correlation analysis. May not receive credit for both MKTG 438 and MKTG 335. Prerequisites: INFO 281, MKTG 330. Three hours per week.

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Article(s)

Settle, R. B. & Alreck, P. 
(2007). 
Consumer reactions to online behavior tracking & targeting. 
Journal of Database Marketing & Consumer Strategy Management, 
15(1), 
11-23. 
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Alreck, P. and Settle, R. 
(2002). 
Gender effects on internet, catalogue & store shopping. 
Journal of Database Marketing, 
9(2), 
150-162. 
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Alreck, P. and Settle, R. 
(2002). 
The Hurried consumer: Time-saving perceptions1 of internet & catalogue shopping. 
Journal of Database Marketing, 
10(1), 
25-35. 
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Awards(s)

Robert Settle (2010). Faculty Appreciation Award - Salisbury University Alumni Association, Salisbury, MD.
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Book(s)

Alreck, P. and Settle, R. (2004). The Survey Research Handbook, 3rd ed. Boston: McGraw-Hill/Irwin.
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Please send any updates to smfridie@salisbury.edu.