Directories
Holloway Hall

Directories

Operator: 410-543-6000

Scovell, Paul

Faculty, Communication Arts
Fulton Hall (FH) 260
410-543-6240 or ext 36240
pescovellsalisburyedu
Website



Courses  []

2014 Fall

  • CMAT 314-001 CONF AND MEETING MGMT
    Studies the basic principles and procedures for the effective management of small- and large-scale conferences and meetings in a variety of contexts, including education, sales and marketing, professional associations and government. Will apply the knowledge gained through readings and lecture to actual and simulated conferences. Students will be involved in the actual planning and management of a conference. Prerequisites: C or better in CMAT 101 and 102. Three hours per week with enhancement.
  • CMAT 340-001 PUBLIC RELATIONS WRITING
    The study of writing techniques and formats for public relations applications, including radio and television public service announcements, video news releases, speech writing, media kit preparation , and print media news releases. Prerequisites: C or better in CMAT 240. Three hours per week with enhancement.
  • CMAT 348-001 MEDIA DESIGN AND LAYOUT
    Instruction in the principles, theories and applications of typography, layout, design, editing, and production for print and electronic dissemination of business publications, newspapers, magazines, web sites and other new media. The course is designed to help develop desktop printing and online publishing skills. Prerequisite: C or better in CMAT 344. Three hours per week with enhancement.

2015 Spring

  • CMAT 318-001 EVENT PLANNING & COMM
    Theory and practice of event management and planning. Application, knowledge and understanding of planning and implementation of a variety of professional and non-professional events. Components include budgeting, contracts, liability, technology, aesthetics, marketing and promotion. Prerequisite: C or better in CMAT 101, 102 and junior standing. Three hours per week with enhancement.
  • CMAT 335-001 COMMUNICATING ON THE WEB
    Acquaints the student with the numerous and varied elements contained on the Internet. The course will enhance communication skills specifically for the networked environments and discuss how to reach specific audiences on the net. Instruction includes media writing, page design, site development and learning about hypertext markup language. Integral to the course is evaluating and analyzing Web based content. Prerequisites: C or better in CMAT 297. Three hours per week with enhancement.
  • CMAT 340-001 PUBLIC RELATIONS WRITING
    The study of writing techniques and formats for public relations applications, including radio and television public service announcements, video news releases, speech writing, media kit preparation , and print media news releases. Prerequisites: C or better in CMAT 240. Three hours per week with enhancement.

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Press Releases: []

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