Directories
Holloway Hall

Directories

Operator: 410-543-6000

Passyn, Kirsten

Faculty, Management and Marketing
Perdue Hall (PH) 322
410-543-6507 or ext 36507
kapassynsalisburyedu


Education:
Post Doctorate, The Wharton School, University of Pennsylvania
Ph.D./B.S., Pennsylvania State University

Interests:
Consumer Behavior, International Marketing, Marketing Principles


Courses  []

2014 Fall

  • MKTG 423-001 INTERNATIONAL MARKETING
    Study of the decision-making process in marketing products and services across national boundaries. Examination of the design and modification of marketing strategies. Identification of potential markets with consideration of product, price, promotion and distribution decisions within the restraints of a particular cultural, economic and political setting. Prerequisite: MKTG 330. Three hours per week.
  • MKTG 423-002 INTERNATIONAL MARKETING
    Study of the decision-making process in marketing products and services across national boundaries. Examination of the design and modification of marketing strategies. Identification of potential markets with consideration of product, price, promotion and distribution decisions within the restraints of a particular cultural, economic and political setting. Prerequisite: MKTG 330. Three hours per week.
  • MKTG 614-191 STRATEGIC MKTG APPLICATIONS
    Examines the role of marketing strategy within the overall strategic framework of the organization; how to gather information, perform in-depth analyses, and make and present strategic marketing management decisions in a global environment; and strategies for dealing with change, uncertainty, conflict, limited information, time pressures, and other common hurdles and obstacles to quick and effective decision-making. Prerequisites: Admission to the MBA program; MKTG 330 or equivalent wit a grade of C or better. Six hours per week for half a semester.

2015 Spring

  • MKTG 332-002 CONSUMER BEHAVIOR
    Examination of the buyer (individual consumer and organizational agent) as problem solver. Topics include buying decision processes and social, psychological, anthropological and economic factors that influence behavior in the marketplace. Examines principles, theories, models and research techniques related to purchasing behavior. Prerequisite: MKTG 330. Three hours per week.
  • MKTG 423-001 INTERNATIONAL MARKETING
    Study of the decision-making process in marketing products and services across national boundaries. Examination of the design and modification of marketing strategies. Identification of potential markets with consideration of product, price, promotion and distribution decisions within the restraints of a particular cultural, economic and political setting. Prerequisite: MKTG 330. Three hours per week.
  • MKTG 423-002 INTERNATIONAL MARKETING
    Study of the decision-making process in marketing products and services across national boundaries. Examination of the design and modification of marketing strategies. Identification of potential markets with consideration of product, price, promotion and distribution decisions within the restraints of a particular cultural, economic and political setting. Prerequisite: MKTG 330. Three hours per week.

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Awards, Scholarship & Creative Works:  []

Article(s)

Passyn, K. & Sujan, M. 
(2011). 
Skill-based versus effort-based task  difficulty: A task-analysis approach to the role of  specific emotions in motivating difficult actions. 
Journal of Consumer Psychology, 
December, 
Passyn, K.A. 
(2011). 
Images of Online Versus Store Shopping: Have the Attitudes of Men & Women, Young & Old Really Changed? 
Journal of Business & Economics Research, 
99-110. 
Passyn, K.A. 
(2011). 
The Regional MBA: Distinct Segments, Wants, & Needs.

American Journal of Business Education, 43-54.
Passyn, K.A. 
(2010). 
Tolerance of Intellectual Property Theft 
Journal of Business & Economics Research, 
71-78. 
Passyn, K.A. 
(2009). 
Time Pressure, Time Saving & Online Shopping: Exploring a Contradiction. 
The Journal of Applied Business Research, 
85-92. 
Passyn, K.A. 
(2006). 
Fear Appeals that Motivate Action: The Impact of Other Emotions. 
Journal of Consumer Research, 
583-590. 

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Please send any updates to lahanscom@salisbury.edu.





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