2013 Summer I

• MKTG 330-701 PRINC OF MARKETING MGMT
  Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

2013 Summer II

• MKTG 330-701 PRINC OF MARKETING MGMT
  Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

2013 Fall

• MKTG 330-002 PRINC OF MARKETING MGMT
  Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

• MKTG 330-003 PRINC OF MARKETING MGMT
  Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

• MKTG 330-004 PRINC OF MARKETING MGMT
  Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

Visit the GullNet Logon Page to logon and view the entire schedule of classes.

Article(s)

Easterling, D.S. 
(2011). 
Business Student Perceptions Regarding Purpose, Choice of Major & Future Work: A Factor-Analytic Investigation. 
Business Education Digest, 
18, 
1-24. 
*

Easterling, D.S., & Smith, K.J. 
(2011). 
Business Student Perceptions Regarding Purpose, Choice of Major, & Future Work: A Factor Analytic Investigation. 
Business Education Digest, 
18, 
1-24. 
*

Easterling, D. S. & Smith, K. J. 
(2008). 
A factor-analytic investigation of students' perceptions regarding purpose, choice of major and future work. 
Journal of College & Character, 
10(2), 
1-20. 
*

Easterling, D. S. 
(2005). 
Residents & Tourism: What is Really at Stake. 
Journal of Travel & Tourism Marketing, 
18(4), 
49-64. 
*

Easterling, D. S. 
(2004). 
The residents' perspective in tourism research: A review & synthesis. 
Journal of Travel & Tourism Marketing, 
17(4), 
45-62. 
*

Smith, K. J., Davy, J. A. & Easterling, D. S. 
(2004). 
An examination of cheating & its antecedents among marketing & management majors 
Journal of Business Ethics, 
50 (1), 
63-80. 
*

Easterling, D. S. 
(2002). 
Historical & ethnographic approaches to understanding an island tourism system. 
Atlantic Marketing Association Proceedings, 
18, 
472-477. 
*

Easterling, D. S. 
(2001). 
Virtual community & connections of relevance to health care marketers. 
Journal of Non-Profit Sector Marketing, 
8(4), 
75-89. 
*

Easterling, D. S. 
(2000). 
Virtual community & connections: Their relevance to health care marketing. 
Atlantic Marketing Association Proceedings, 
16, 
250-260. 
*

Awards(s)

Debbie Easterling (2006). Distinguished Faculty Award - Salisbury University, Salisbury, MD.
*

Debbie Easterling (2004). Hugh G. Wales Faculty Advisor of the Year Award - National Collegiate American Marketing Association.
*

Presentations

Easterling, D. S. (2003). The hungry traveler: Don't forget to pack the peanut butter Presented at Atlantic Marketing Association
*

Easterling, D. S. (2003). Study abroad: More questions than answers Presented at Atlantic Marketing Association
*

* * *

Please send any updates to smfridie@salisbury.edu.

•  Three Earn 2006 SU Distinguished Faculty Awards
  Tuesday, September 05, 2006
•  Sunset Yoga Series September 11-October 2 at SU
  Tuesday, August 29, 2006
•  SU Marketing Professor Named AMA Advisor of the Year
  Wednesday, April 28, 2004

Visit the Press & Publications site for more information.