Directories
Holloway Hall

Directories

Operator: 410-543-6000

Easterling, Debbie

Faculty, Management and Marketing
Perdue Hall (PH) 326
410-543-6314 or ext 36314
dseasterlingsalisburyedu


Education:
B.S., M.B.A., University of West Florida ; Ph.D. Louisiana State University (1990)

Interests:
Sustainability & Green Marketing; NonProfit Marketing; Marketing Education


Courses  []

2014 Fall

  • MKTG 330-001 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
  • MKTG 330-707 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

2015 Winter

  • MKTG 330-701 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.
  • MKTG 330-702 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

Visit the GullNet Logon Page to logon and view the entire schedule of classes.


Awards, Scholarship & Creative Works:  []

Article(s)

Easterling, D. S., & Smith, K. J. 
(2011). 
Business student perceptions regarding purpose, choice of major, & future work: A factor analytic investigation. 
Business Education Digest, 
18, 
1-24. 
Easterling, D. S., & Smith, K. J. 
(2008). 
A factor-analytic investigation of students' perceptions regarding purpose, choice of major and future work. 
Journal of College & Character, 
10(2), 
1-20. 
Easterling, D. S. 
(2005). 
Residents & tourism: What is really at stake. 
Journal of Travel & Tourism Marketing, 
18(4), 
49-64. 
Easterling, D. S. 
(2004). 
The residents' perspective in tourism research: A review & synthesis. 
Journal of Travel & Tourism Marketing, 
17(4), 
45-62. 
Smith, K. J., Davy, J. A., & Easterling, D. S. 
(2004). 
An examination of cheating & its antecedents among marketing & management majors 
Journal of Business Ethics, 
50(1), 
63-80. 
Easterling, D. S. 
(2002). 
Historical & ethnographic approaches to understanding an island tourism system. 
Atlantic Marketing Association Proceedings, 
18, 
472-477. 
Easterling, D. S. 
(2001). 
Virtual community & connections of relevance to health care marketers. 
Journal of Non-Profit Sector Marketing, 
8(4), 
75-89. 
Easterling, D. S. 
(2000). 
Virtual community & connections: Their relevance to health care marketing. 
Atlantic Marketing Association Proceedings, 
16, 
250-260. 

Awards(s)

Debbie Easterling (2006). Distinguished Faculty Award - Salisbury University, Salisbury, MD.
Debbie Easterling (2004). Hugh G. Wales Faculty Advisor of the Year Award - National Collegiate American Marketing Association.
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Presentations

Easterling, D. S. (2003). The hungry traveler: Don't forget to pack the peanut butter. Presented at Atlantic Marketing Association
Easterling, D. S. (2003). Study abroad: More questions than answers. Presented at Atlantic Marketing Association

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Please send any updates to lahanscom@salisbury.edu.


Press Releases: []

Visit the Press & Publications site for more information.




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