Directories
Holloway Hall

Directories

Operator: 410-543-6000

Cottingham, Carl

Lecturer, Management and Marketing
clcottinghamsalisburyedu



Courses  []

2014 Fall

  • MGMT 492-004 STRATEGIC MANAGEMENT
    Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information. Prerequisites: C or better in FINA 311, INFO 326, MGMT 320, MKTG 330; business/business economics/accounting/information systems/international business/finance/management/marketing major in their last semester before graduation. C or better required for graduation. Three hours per week.

2015 Winter

  • MGMT 325-701 BUSINESS & SOCIETY
    Addresses social and ethical problems facing business today. Ethical principles and problem solving models are applied to issues of profit maximization, workplace diversity, consumerism, risk management, product liability, government-business interface, environmental economics, global business, financial management and other key business areas. Focus is on analyzing these problems and developing alternative ethical solutions through case studies, formal debates and class discussions. May not receive credit for both MGMT 325 and 420. Prerequisites: MGMT 320 or MKTG 330. Three hours per week.
  • MKTG 401-151 BUSINESS MARKETING
    Study of concepts, techniques and problems in organizational marketing. Topics include organizational buying process, buyer-seller relationships, business market segmentation, market planning, sales forecasting and design of marketing mix strategies. Considers a variety of business marketing situations. Prerequisite. MKTG 330. Three hours per week.

2015 Spring

  • MGMT 492-158 STRATEGIC MANAGEMENT
    Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information. Prerequisites: C or better in FINA 311, INFO 326, MGMT 320, MKTG 330; business/business economics/accounting/information systems/international business/finance/management/marketing major in their last semester before graduation. C or better required for graduation. Three hours per week.
  • MGMT 492-341 STRATEGIC MANAGEMENT
    Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information. Prerequisites: C or better in FINA 311, INFO 326, MGMT 320, MKTG 330; business/business economics/accounting/information systems/international business/finance/management/marketing major in their last semester before graduation. C or better required for graduation. Three hours per week.
  • MKTG 330-157 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

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