Directories
Holloway Hall

Directories

Operator: 410-543-6000

Cottingham, Carl

Lecturer, Management and Marketing
clcottinghamsalisburyedu



Courses  []

2014 Fall

  • MGMT 492-004 STRATEGIC MANAGEMENT
    Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information. Prerequisites: C or better in FINA 311, INFO 326, MGMT 320, MKTG 330; business/business economics/accounting/information systems/international business/finance/management/marketing major in their last semester before graduation. C or better required for graduation. Three hours per week.

2015 Winter

  • MKTG 401-151 BUSINESS MARKETING
    Study of concepts, techniques and problems in organizational marketing. Topics include organizational buying process, buyer-seller relationships, business market segmentation, market planning, sales forecasting and design of marketing mix strategies. Considers a variety of business marketing situations. Prerequisite. MKTG 330. Three hours per week.

2015 Spring

  • MGMT 492-158 STRATEGIC MANAGEMENT
    Seminar in strategic business decision making. Emphasizes evaluating and integrating appropriate marketing, financial and management information. Prerequisites: C or better in FINA 311, INFO 326, MGMT 320, MKTG 330; business/business economics/accounting/information systems/international business/finance/management/marketing major in their last semester before graduation. C or better required for graduation. Three hours per week.
  • MKTG 330-157 PRINC OF MARKETING MGMT
    Survey of basic marketing concepts and principles from a managerial perspective. Topics include the marketing concept, environment and demand analysis, marketing mix (product, price distribution and promotion) and an introduction to marketing strategy and international marketing. Major Prerequisite: Admission to Professional Program. Non-Major Prerequisites: Completion of 56 credit hours of college courses and ECON 150 or 211 or 212 with C or better. Three hours per week.

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