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Salisbury University BW
A Maryland University of National Distinction
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Communication Arts
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Careers in Communication

Each of CMAT's four tracks uniquely prepares students for valuable careers and/or graduate study.  

In the Human Communication Studies Track, students learn oral and written communication skills much desired by employers in a wide variety of business contexts. By focusing on skills in one-on-one, small group, public and media environments, students are prepared to develop effective relationships necessary to succeed in today’s workforce. Our instruction also addresses the ever-increasing impact of  new technologies and cultural diversity that shapes our interaction. This Track’s focus on organizational, interpersonal and intercultural communication uniquely  prepares students for graduate study and careers in:  Human Resources (personnel manager, training specialist, technical writing specialist), Education (guidance counselor, teacher, special programs planner, team leader), Event Planning (meeting manager, conference planner, special events coordinator, marketing associate), Government (communication specialist, speech writer, lobbyist, facilities coordinator), and Healthcare (training specialist, wellness manager, community relations).  

Students in the Strategic Communication/Public Relations Track learn the principles of  organizational communication and public relations, including the traditions, issues and theories underlying both fields. The track equips students to meet the demand for public relations professionals wtih the knowledge and sills necessary to write and design messages; develop matierials employing a range of print, visual and digital media; and execute campaigns that meet the strategic goals of clients and successfully reach a range of audiences. Students in this track are prepared for graduate study and careers in corporate communication, media relations, corporate and agency public relations, public affairs in the government sector (lobbyist, public information officer) and in Business/Industry (account writer, corporate communication, speech writer, grant writer, researcher, community relations professional, event and meeting management, publishing, copywriter, internal publications editor) as well as Social Media (blogging, online social networks management).

The Multimedia/Journalism Track prepares students for integrated media in such areas as video production, print, social media and the internet.  The track also address professional writing and behaviors in the field.  Students in this track are prepared for graduate study and careers in newspapers and online publications.  Students go on to become reporters, copy editors, editorial writers, photographers, researchers, bloggers, television/online news executives and media experts.

The Media Production Track meshes the theoretical with the practical and helps prepare students for a wide range of careers in the electronic media industry or for graduate study. Upon completion, students are ready to enter the industry as content creators in both traditional media outlets and Internet-based organizations. Graduates of the Media Production Track are now:  producers and writers for prime time television shows (Criminal Minds), producers and writers for national networks (National Geographic Channel, ESPN, Comcast SportsNet), on-air meteorologists, news photographers,  multimedia engineers, movie critics,  entrepreneurs,  college professors, and owners of production companies.

The Media Studies Track’s focus on mass communication helps prepare students for a wide range of  careers and graduate study through diverse courses in media management, analysis and creative writing. Students who pursue the Media Studies Track could go on to careers in: Broadcasting/Cable/Corporate Video (producer, script writer, station manager, broadcast journalism), New Media (Internet writing, blog design, social marketing), Advertising/Marketing (media buyer, publicity director, copy writer), Business/Industry (research analyst, sales representative, information specialist), Education (education writer, teacher, media specialist) and the Government (lobbyist, telecommunications specialist).  

Additionally, students with a degree in communication arts and any track may continue on to graduate/ professional study in areas such as communication, law or business.

Career Resources

Try these links to job postings, employment search engines and other career resources to see what's out there on the job market:

If you find any other interesting job pages or to report any link which is no longer responding, please, let us know.  As always, don't forget to use the Career Center Services available on campus at Salisbury University.

Some of the Many Careers in Communications
Source:  National Communication Association

Communication Careers

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