Communication Arts
Holloway Hall


Each of CMAT's four tracks uniquely prepares students for valuable careers and/or graduate study.  

In the Human Communication Studies Track, students learn oral and written communication skills much desired by employers in a wide variety of business contexts. By focusing on skills in one-on-one, small group, public and media environments, students are prepared to develop effective relationships necessary to succeed in today’s workforce. Our instruction also addresses the ever-increasing impact of  new technologies and cultural diversity that shapes our interaction. This Track’s focus on organizational, interpersonal and intercultural communication uniquely  prepares students for graduate study and careers in:  Human Resources (personnel manager, training specialist, technical writing specialist), Education (guidance counselor, teacher, special programs planner, team leader), Event Planning (meeting manager, conference planner, special events coordinator, marketing associate), Government (communication specialist, speech writer, lobbyist, facilities coordinator), and Healthcare (training specialist, wellness manager, community relations).  

Students in the Journalism/Public Relations Track learn the principles of  journalism and public relations, including the traditions, issues and theories underlying both fields.  Students in this track are prepared for graduate study and careers in newspapers and online publications (reporter, copy editor, editorial writer, photographer, researcher), Public Relations in the Government sector (lobbyist, public information officer) and in Business/Industry (account writer, corporate communications, speech writer, media relations, crisis specialist, grant writer, researcher, community relations professional, publishing, copywriter, internal publications editor) as well as Social Media (blogging, citizen journalism, online social networks management).  

The Media Production Track meshes the theoretical with the practical and helps prepare students for a wide range of careers in the electronic media industry or for graduate study. Upon completion, students are ready to enter the industry as content creators in both traditional media outlets and Internet-based organizations. Graduates of the Media Production Track are now:  producers and writers for prime time television shows (Criminal Minds), producers and writers for national networks (National Geographic Channel, ESPN, Comcast SportsNet), on-air meteorologists, news photographers,  multimedia engineers, movie critics,  entrepreneurs,  college professors, and owners of production companies.

The Media Studies Track’s focus on mass communication helps prepare students for a wide range of  careers and graduate study through diverse courses in media management, analysis and creative writing. Students who pursue the Media Studies Track could go on to careers in: Broadcasting/Cable/Corporate Video (producer, script writer, station manager, broadcast journalism), New Media (Internet writing, blog design, social marketing), Advertising/Marketing (media buyer, publicity director, copy writer), Business/Industry (research analyst, sales representative, information specialist), Education (education writer, teacher, media specialist) and the Government (lobbyist, telecommunications specialist).  

Additionally, students with a degree in communication arts and any track may continue on to graduate/ professional study in areas such as communication, law or business.

Career Resources

Try these links to job postings, employment search engines and other World Wide Web career resources to see what's out there on the job market:

If you find any other interesting job pages or to report any link which is no longer responding, please, let us know.  As always, don't forget to use the Career Center Services available on campus at Salisbury University.

Some of the Many Careers in Communications
Source:  National Communication Association


Speech Writer Anchorperson Politician Arts Administrator Film Director
Public Speaker Journalist Communication Consultant Political Campaign Director Entertainer
Radio Talk-Show Host Communication Statistician Magazine Editor Director of Corporate Communication Lawyer
Mediation Specialist Publications Editor Public Relations Officer Student Activities Director Mental health Professional
Linguist Child Language Specialist Nonprofit Organization Director Legal Communication Consultant Fund Raiser
Developmental Officer Newspaper Editor College Recruiter Language Arts Teacher Foreign Correspondent
Government Lobbyist Media Critic Political Analyst Advertising Executive Media Buyer
Market Researcher Script Writer Sound   Technician Lighting Technician Business Manager
Communication Researcher Theater Manager Tour Guide Minister Recreational Supervisor
Human Rights Officer Political Activist Diplomatic Host Employment Interviewer Human Resources Manager
Health Services Manager Broadcast Account Executive Hotel Manager Sports Announcer Sports Publicist
Television Producer Labor Relations Consultant Parliamentarian Media Account Executive Marketing Communication Manager
Public Information Officer Advertising Account Executive Forensics Debate Director Community College Speech Instructor Governmental Press Secretary
Reporter Public Opinion Researcher Marketing Specialist Community Relations Director Customer Service Representative
Medical Communication Trainer Community Affairs Liaison Training Specialist Entrepreneur Tele- Communications Specialist
Webmaster Telemarketing Manager Legislative Assistant Public Affairs Director Publicist
University Communication Professor Legislative Correspondent High School Speech Teacher Television Reporter Book Publishing Acquisitions Director
Sportscaster Film Critic Weathercaster News Bureau Chief Broadcast Station Manager
Radio Program Director Continuity Writer Internet Site Administrator Radio News Director Publisher