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Marketing

Page Index:Marketing


Academic Information: - top


What is Business Marketing?  top

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." 
-The official academic definition from CIM (The Chartered Institute of Marketing).

This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.  

An understanding of what customers need and value, is central to marketing.

Learning your customers' needs and how you can add value through marketing activities paves the way for a successful business in the long term.


Career Information  - top


Possible/Typical Job Titles - top

  • Account Representative
  • Marketing Planner
  • Advertising Executive
  • Market Representative
  • Brand Manager
  • Market Researcher
  • Buyer
  • Merchandising Manager
  • Comparison Shopper
  • Packaging Specialist
  • Consumer Affairs Specialist
  • Product Manager
  • Customer Service Manager
  • Promotions Director
Management and Industry
  • Account Executive
  • Assistant Buyer
  • Buyer (Retail Store)
  • Management Trainee
  • Research Analyst
  • Merchandise Manager
  • On-Line Marketer
  • Outplacement Specialist
  • Purchasing Agent
  • Retail Store Manager
  • Sales Manager
  • Sales Promoter
  • Stock Broker
Non-Profit/Advocacy
  • Fund Raiser
  • Direct Mail Specialist
  • Public Relations Manager
  • Distribution Manager
  • Research Analyst
  • District Sales Manager
  • Retail Manager
  • Franchise Specialist
  • Sales Agent
  • International Marketer
  • Telemarketing Representative
  • Internet Marketing Specialist
  • Wholesale Salesperson
  • Inventory Control Specialist
Communication and Media
  • Advertising Copywriter
  • Advertising Production
  • Manager
  • Direct Mail Specialist
  • Media Buyer
  • Media Time Sales Representative
  • Technical Communicator
Health Professions
  • Pharmaceutical Sales Rep
Science and Technology
  • Industrial Transport Specialist
Education
  • Marketing Consultant
  • Professor

Typical Places of Employment -  top

  • Advertising agencies
  • Media
  • Consulting firms
  • Nonprofit organizations
  • Entertainment firms
  • Public relations firms
  • Franchisees
  • Academia
  • Banking
  • Consulting
  • Government
  • Health Care
  • Hospitality
  • Insurance
  • International
  • Franchisors Retailers
  • Sports teams
  • Athletic organizations
  • Industry
  • Transportation firm
  • Manufacturers
  • Wholesalers
  • Non-Profit Organizations
  • Private Corporations
  • Publicly Traded Corporations
  • Publishing
  • Real Estate
  • Retail
  • Transportation

Required Skills and Abilities  -  top

  • Explain available services and/or products
  • Take payment or arrange for credit
  • Manages products and services
  • Order, price, display, and inventory merchandise
  • Creates advertising campaigns
  • Editing
  • Expressing Ideas
  • Facilitating Group Discussion
  • Interviewing
  • Listening Skills
  • Persuasion
  • Public Speaking
  • Analytical/Critical Thinking
  • Coaching/Mentoring
  • Managing Time/Stress
  • Conducts sales analysis
  • Develops research methodology and analyzes data, generates reports
  • Conducts marketing audits
  • Develops marketing strategies and tactics
  • Verbal Communication
  • Written Communication
  • Cultural Understanding
  • Social Perceptiveness
  • Creativity/Imagination
  • Forecasting/Predicting
  • Gathering Information
  • Attention to Detail
  • Judgment & Decision Making
  • Data Analysis
  • Basic Computer/Tech Skills

Alumni Resources  -  top

(Listed below are examples of SU Alumni and their Jobs in this major-For more alumni resources, go to Mentor Network)

-Victoria Bednarek - Forest Hill MD 21050 - NewDay USA - Corporate Recruiter
-Byron Boyd - Marshall NC 28753 - Maxim Healthcare Services - Senior Recruiter
-Amy DeMichele - Lakewood NJ 08701 - Lakewood BlueClaws - Sponsorship Manager
-Christine Guido - Perry Hall MD 21128 - OneMain Financial - Sales Support Manager
-Matthew Horton - Plantation FL 33324 - Federal Bureau of Investigation - Special Agent
-Kyle Hutchinson - Colonia NJ 07067 - New York Yankees - Account Executive


Related Links: Further Explore this Career Field - top

Professional Associations:

American Marketing Association

Advertising Adage

The Ad Council

Business Marketing Association

eMarketing Association

International Newsmedia Marketing Association

Other Career-Related Links:

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