Sports Marketing Careers:
Typical Jobs include:
Account Coordinator Jobs: This is the most entry level position within
sports sponsorship sales. The account coordinator is typically responsible for
researching and prospecting sales leads.
Sports Marketing Account Executive:
At the account executive level, one is responsible for the servicing of
existing clients as well as pursuing and securing new sponsors. Like an account
coordinator, an AE wears many hats and must be able to multi-task efficiently.
Sports Marketing Account Manager: The sports marketing account manager
or director has less in the way of day-to-day responsibilities associated with
execution and is more focused on new business development and relationship
building. The majority of this person's time is spent managing the relationships
between the organization and the various sponsors.
VP of Business Development: In many organizations, the VP of Business
Development is also the head of marketing. This person wears many hats,
overseeing all marketing efforts from game day promotions and grassroots
efforts, to branding campaigns and regional media.
Athletic Director Jobs:
The university Athletic Director (AD) is the lead administrator in the
athletic department and supervises an administrative, coaching and
support staff that varies significantly depending on the institutions
Athletic / Physical Education Department Chair:
The administrator in charge of campus education in fitness, sports
science and teacher education for physical fitness is responsible for
providing vision and oversight for the university’s physical education
department, intramural program, clubs, recreation and equipment rental
programs and fitness and physical conditioning and wellness programs.
Associate Athletic Director for Compliance Jobs:
This position of Assistant Athletic Director for Compliance at the NCAA
level usually reports to the Senior Associate Athletics Director for
Administration and Program Integrity and is responsible for the
administration of the compliance unit within the Department of
Equipment Manager Jobs:
The equipment manager procures, directs, and coordinates a variety of
duties dealing with the purchasing, distribution, and maintenance of
athletic equipment and uniforms to all student athletes for all college
Associate Athletic Director for Business Services Jobs:
Someone in the role of Associate Athletics Director for Business
Services typically will develop, present, and report on budgets and all
it’s components, works collaboratively with the athletics director, team
coaches, and department staff to ensure the budget meets programmatic
Associate Athletic Director for Facilities and Grounds Jobs:
The position of Assistant Athletics Director for Facilities and Grounds
is responsible for coordinating the administration, management, and
direction of all games and events hosted by the athletics department.
Associate Athletic Director for Marketing:
Associate Athletic Directors in charge of Marketing and Promotions
should possess strong interpersonal, oral, written, and computer skills
and be able to demonstrated ability to work successfully with students,
faculty, community, and media.
Sports Information Director Jobs:
The Director for Sports Media is often known as a Sports Information
Director at smaller institutions or even the Associate Athletic Director
Director of Development: The Director of Development is
responsible for developing, proposing, implementing, and overseeing a
comprehensive fund development program in support of the university’s
intercollegiate athletics program. These are just some of the positions
detailed in the athletics administration jobs section of
Pro Sports Team Jobs:
Marketing Director Jobs:
Marketing directors develop the firm’s marketing strategy in detail.
With the help of marketing assistants and market research personnel,
they estimate demand and create a brand image for the team.
Team Marketing / Promotions Assistant Jobs: The Marketing
Assistant is responsible for assisting in the development and for taking
primary responsibility for the execution of marketing initiatives. These
employees direct promotional programs that combine advertising with
purchase incentives to increase sales for sponsor companies.
In-Game Marketing Coordinator Jobs:
In-game marketing coordinators are tasked with making sure the stadium
or arena entertainment runs smoothly.
Director of Sponsorships and Business Development Jobs:
Charged with overseeing the sales and account management staff and work
with the VP on strategies for targeting companies within different
categories. Directors also work with the league office to keep up to
date on open categories that the team is allowed to sell sponsorships
Sponsorships Sales Executive Jobs:
Some responsibilities for sponsorship salespeople include: identify
local, regional, and national companies as potential sponsors and/or
corporate hospitality customers by reviewing lists, research and
Sponsorships Account Manager Jobs: The Business Development
Account Manager is responsible for managing the relationships with
corporate sponsorship partners, and implementation of all contractual
elements, including radio, signage, publications, in-arena and retail
promotions, community programs, events and hospitality.
Director of Community Relations Jobs:
Their main job function is to motivate people in the media to run
stories that show their team in a positive light.
Ticket Sales Director Jobs:
Ticket sales directors were often the most successful ticket sales
account executives or suite/group sales executives. They worked their
way into directorial positions through hard work on the front end
proving their selling abilities.
Ticket Sales Account Executive Jobs:
Ticket sales account executive is a great position for someone that
wants to break into the field and has little experience with marketing,
branding or sponsorships.
Professional scouts evaluate the skills of athletes to determine talent
and potential. As a sports team’s eyes and ears, the scout’s primary
role is to find top athletic candidates for the team he or she
Group and Suites Sales Account Executive Jobs: Stadium
suite/group ticket sales account executives are responsible for
generating and increasing revenue through the sale of group outings
(suites and club seating) to games through relationships using a current
and prospective organization base.
*These are just some of the positions detailed in the professional
sports team jobs section of
SportsCareerFinder. As a member you have
access to more detailed descriptions, which include pay information and
Pro Sports League Jobs:
Marketing Manager Jobs:
Marketing managers develop the league’s detailed marketing strategies.
With the help of marketing assistants and market research personnel, they
estimate demand and create a brand image for the league, much like their
counterparts at the team level.
Marketing Coordinator Jobs:
The league's marketing coordinator is responsible for assisting the
marketing manager in the development of marketing strategy and for taking
primary responsibility for the execution of marketing initiatives.
Sponsorships Sales Manager Jobs:
Responsible for developing strategic alliances with all corporate
partners making sure they are fully integrated, long-term and focused on
the unique objectives and priorities of each individual partner.
Sponsorships Services Account Manager Jobs:
Responsible for managing relationships with corporate sponsorship
partners, and implementation of all contractual elements, including
radio, signage, publications, in-arena and retail promotions, community
programs, events and hospitality.
Accounting and Finance Jobs:
Responsible for dealing with with cash flows, assets, liabilities,
revenue, and general accounting. Some of the key areas dealt with on the
league level are sponsorship dollars; CBA information and salary cap /
raw salary data, depreciation and amortization of the stadium and/or the
teams purchase price, television revenue and league revenue sharing
dollars coming from the teams.
Sports Legal Counselor Jobs:
Deal with contract issues related to all aspects of league operations,
from sponsorship to marketing to the Collective Bargaining Agreement and
Public Relations Jobs:
PR managers are tasked with a wide variety of jobs, from writing all
press releases to updating website news, to normal publicity efforts for pre-,
during- and post- season as well as during off-season events. PR managers also
act as media liaison between league and local, national and international media,
as well as point of contact for all broadcast outlets.
Operations Manager Jobs:
Deal with the day-to-day operations of the sports league, including;
fining players for detrimental conduct, hiring and firing umpires,
referees and other event officials and creating and managing league
Database and Website Management Jobs: If you're a database
manager, networking guru, or web developer then there's a job waiting at
a professional sports league.
*These are just some of the positions detailed in the professional sports
league jobs section of SportsCareerFinder. As a member you have access to more
detailed descriptions, which include pay information and educational
Health and Fitness Careers:
Clinical Exercise Specialist Jobs:
Clinical exercise specialists work with special populations such as
severely injured athletes, extremely obese, or elderly.
Physical Therapist Jobs:
Physical therapists examine patient medical histories and then test and
measure the patients’ strength, range of motion, balance and coordination,
posture, muscle performance, respiration, and motor function.
Sport Specific Trainer Jobs:
These trainers run elite athletes through plyometric and balance
exercises to enhance there speed and agility with respect to their
Strength and Conditioning Coach Jobs: Develop year-around
strength and conditioning programs for student-athletes, if at the
college level, as well as determining appropriate sports-specific
regimens, dietary needs, and overseeing weight training facilities..
Athletic Trainer Jobs: Athletic trainers help prevent and treat
injuries for people of all ages. Their clients include everyone from
professional athletes to industrial workers. Trainers specialize in the
prevention, assessment, treatment, and rehabilitation of musculoskeletal
Personal Athletic Trainer Jobs: Personal trainers work one-on-one
with clients either in a gym or in the client’s home. Personal trainers
help clients assess their level of physical fitness and set and reach
Nutritionist and Dietician Jobs: Nutritionist jobs don't require
any specialized training while education is necessary to become a
dietician. Explore the differences in our Members section.
Sports Facility Careers:
VP for Operations Jobs: Responsible for directing all facility
business and operations functions to ensure quality service to teams and fans.
Director of Operations Jobs:
Directorial level employee’s responsibilities
are more geared toward the actual day to day
operations of the operations event staff and
include the hiring and firing of that staff.
Facility Manager Jobs: The Facility
Manager works with accountants, marketers, team
personnel, and often outside strategists to help
produce creative ideas that allow the facility
to be financially viable.
Facility Night Manger Jobs: The Night
Manager provides supervision of changeover and
overnight janitorial crew to ensure facility
readiness from event to event including
planning, budget development, and coordination
Sporting Event Manager / Event Coordinator
Jobs: An Event Coordinator/Manager assists
the Director of Event Operations in coordinating
and managing all non-team related events at the
stadium and/or event center.
Facility Security Jobs: Sports
facility security personnel oversee the venue as
well as report and deter fire, theft, vandalism,
and unauthorized/illegal entry. Security
officers are often greeting and directing people
as well as controlling access and watching over
Concessions Jobs: Joining a concession
crew means part-time, often seasonal work that
will afford the opportunity to be in an exciting
environment and meet new people, while
supporting the local professional or collegiate
sports team or other event.
Guest Relations Event Staff: Guest
Relations Staff are the primary contact for club
level patrons, suite owners and VIP event
guests. Positions include ushering, ticket
checkers and takers, club level entrance
monitors, greeters and information personnel.
Building Maintenance and Engineering Jobs:
Engineering crew members perform a variety of
tasks related to engineering, maintenance,
upkeep and safe operations of the event center
and related facilities. They also assist with
field and facility conversions preparing for
various events at the facility.
Originality Pays Off
Media Categories: Print and Electronic
A Day in the Life (on 'game day')
Color Commentary & Analyst Jobs
Sports Talk Radio Host
Behind the Scenes: Producing, sales and
Property Owned Media Outlets
Sports Photographer Jobs
Sports Media Associations and Resources