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Marketing Intern/Wicomico Recreation, Parks & Tourism
Summer
Fulton
1/14/2013
Date inactive: 5/31/2013


ORGANIZATION: Wicomico Recreation, Parks & Tourism

CONTACT:                         Kristen Conn, Director of Marketing & Public Relations

ADDRESS:                         500 Glen Avenue Salisbury, MD 21804

PHONE:                            410-548-4900
FAX:                                410-548-4917

EMAIL:                             kconn@wicomicocounty.org

TIME REQUIREMENTS:         Summer (June-August): 10-20 hours per week

COMPENSATION:              $8.50 per hour
We will be glad to provide any information, reports or evaluations required for you to obtain college credit for this internship and/or provide a letter of recommendation for candidates that complete their assigned responsibilities  professionally and successfully.

DESCRIPTION:
The marketing intern will assist the marketing director with Wicomico Recreation, Parks & Tourism’s
marketing, advertising and public relations efforts. Ideal candidates will be energetic,
hardworking, web-savvy and brimming with ideas about creative ways to market our programs and
events. While assisting with a wide range of projects, the marketing intern will gain hands-on
experience and training in marketing tactics and analysis.

Responsibilities will include:  

  • Assist marketing director in planning and executing marketing and public relations
    initiatives for events put on by the department, with a special emphasis on the USSSA World Series, a two-week girls’ softball tournament that takes place in July.
  • Serve as the point-person for collection of team rosters and photos.
  • Assist with design of rosters for insertion into program book.
  • Develop social media campaign for tournament, including Facebook, Twitter, Instagram, etc. 
  • Research and coordinate extra-curricular tournament activities including team gift exchange, scavenger hunt, photo hot spots, etc.
  • Assist with planning and execution of opening ceremonies including creating slide show of team photos and umpire listings, etc.
  • Assist with writing press releases, e-newsletters, radio campaigns, television spots and advertorials as needed.
  • Assist with website maintenance and social media presence to ensure messages relayed are consistent with overall marketing and communication objectives for both the department and individual events.
  • Plan and conduct on-site and post-event surveying participants of our programs and special events to analyze marketing and public relations effectiveness, demographics and customer feedback.
  • Assist in providing monthly marketing reports.
  • Other duties as assigned.

REQUIREMENTS/EXPERIENCE:    

  • Current student or recent graduate at a college, institute or university in a marketing or communications program.
  • Ability to work independently and complete assigned tasks within identified timeframes.
  • Excellent computer skills including Microsoft Office; Adobe Creative Suite a plus.
  • Strong verbal and written communication skills.
  • A valid driver’s license and transportation.
  • Availability to work some nights and weekends.

HOW TO APPLY:
To be considered for this position, applicants must submit the following:

  • Application
  • Resume
  • Cover letter describing your qualifications in relation to the responsibilities listed in the job
    description.

Application instructions can be found online at http://www.wicomicorecandparks.org/about-us/volunteer-and-employment-opportunities.