What Can You do With a Graduate Degree in Marketing?

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With a Masters in Marketing it will help you excel in a leadership position, whether directing advertising and public relations campaigns, managing a sales staff or supervising research activities. The day-to-day marketing functions range from pricing to product positioning, brand image to consumer behavior, sales promotion to integrating marketing communications … and much, much more.  At the graduate level, your best bet is a Master's of Business Administration (MBA) in marketing. Most MBA programs will either have a strong marketing component in the curriculum, or will offer marketing as one of the group of MBA specialties. Advertising Managers Advertising managers oversee in-house account, creative and media services departments. The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. Creative Directors Creative directors oversee the copy writers, art director and associated staff. The media director oversees planning groups that select the communication media to disseminate the advertising, such as radio, television, newspapers, magazines, Internet or outdoor signs. Promotions Managers Promotions managers direct promotion programs that may involve direct mail, telemarketing, television or radio advertising, catalogs, exhibits, inserts in newspapers, Internet advertisements or Web sites, in-store displays or product endorsements and special events. Purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes and contests. Property Manager Public Relations Manager Research Analyst Retail Manager Sales Agent Sales Manager

Marketing Managers Marketing managers develop the firm’s detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets, develop pricing strategies, monitor trends that indicate the need for new products and services and oversee product development. Public Relations Managers Public relations managers direct publicity programs to a targeted public. They often specialize in a specific area, such as crisis management, or in a specific industry such as healthcare. They use every available communication medium in their effort to maintain the support of the specific group upon whom their organization’s success depends. Public relations managers may produce internal company communications, draft speeches and respond to information requests. In addition, some handle special events such as sponsorships and grand openings. Sales Managers Sales managers assign sales territories, set goals and establish training programs for the sales representatives. They advise the sales representatives on ways to improve their sales performance. In large firms, they oversee regional and local sales managers and their staffs. Sales managers maintain contact with dealers and distributors, analyze sales statistics and monitor customer preferences. Market Representative Market Research Interviewer Marketing Field Coordinator Marketing Manager Marketing Planner Marketing Researcher Media Buyer/Analyst Media Director Merchandising Manager Non-Profit Organization Manager Packaging Specialist Product Analyst Product Manager Promotions Director

 

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Retail stores Government agencies Professional trade organization Public relations firms Management Consulting Printing Publishing firms Advertising agencies Department stores	Non-profit foundation Global organizations Consulting firms Sales companies Computer Data processing services firms Radio Television broadcasting stations Educational institutions

 

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Advertising and Public Relations The Advertising Council American Marketing Association Bureau of Labor Statistics-Promotions, Advertising, PR, Marketing, sales Managers Business in the Federal Government -Handbook from "A Call To Serve" Careers in Marketing The Career Journal Chamber of Commerce Listings Check this out:  A major-- to career-- converter from Monster. Direct Marketing Careers Knowthis.com-Careers in Marketing Marketing Career and Job Profiles Marketing Research Association National Retail Federation Read an Industry Overview of Advertising and PR-by Vault (SU ID required) Sales and Marketing Executives International Sample Resumes for Marketing Students