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Students
Marketing Major
Career Information:
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Possible
Job Titles
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| -Account Representative -Marketing Planner -Advertising Executive -Market Representative -Brand Manager -Market Researcher -Buyer -Merchandising Manager -Comparison Shopper -Packaging Specialist -Consumer Affairs Specialist -Product Manager -Customer Service Manager -Promotions Director |
-Direct Mail Specialist -Public Relations Manager -Distribution Manager -Research Analyst -District Sales Manager -Retail Manager -Franchise Specialist -Sales Agent -International Marketer -Telemarketing Representative -Internet Marketing Specialist -Wholesale Salesperson -Inventory Control Specialist |
Typical
Places of Employment
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| -Advertising agencies -Media -Consulting firms -Nonprofit organizations -Entertainment firms -Public relations firms -Franchisees |
-Franchisors Retailers -Sports teams -Athletic organizations -Industry -Transportation firm -Manufacturers -Wholesalers |
Required
Skills and Abilities
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| -Planning -Ability to influence and persuade -Oral and written communication skills -Problem solving -Teamwork -Management -Interpersonal skills -Negotiation |
-Leadership -Supervisory skills -Creativity -Quantitative skills -Marketing skills -Adaptability and flexibility |
Typical
Work Activities
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| -Explain available services and/or products -Take payment or arrange for credit -Manages products and services -Order, price, display, and inventory merchandise -Creates advertising campaigns |
-Conducts sales analysis -Develops research methodology and analyzes data, generates reports -Conducts marketing audits -Develops marketing strategies and tactics |
Additional
Info in Career Services
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These publications must be used in the Career Services Office. However there are many brochures and magazines such as Resume Writing, Interviewing and Job Choices that you may take with you.
To see a complete list of career books located at the Career Services Office click here. |
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Alumni Resources(Listed below are examples of SU Alumni
and their Jobs in this major-For more alumni resources, go to
Mentor Network) |
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| ALUMNI NAME | GRAD DATE | CURRENT JOB | ORGANIZATION |
| CJ Franchetti | 2000 | Project Manager | Legg Mason |
| Terri Morris | 1989 | Recruiting Manager | Enterprise Rent-A-Car |
| Elizabeth O-Brien | 2001 | Kelly and Associates | Account Manager |
| Sarah Parker-Sealey | 1997 | National Field Sales Trainer | Celltech Pharmaceuticals |
Related Links
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Advertising
and Public Relations
The
Advertising Council
American
Advertising Federation College Chapters
American
Marketing Association
Bureau
of Labor Statistics-Promotions, Advertising, PR, Marketing, sales
Managers
Careers
in Marketing
The
Career Journal
Chamber
of Commerce Listings
Check this out:
A major-- to career-- converter from
Monster.
Direct
Marketing Careers
Job
Sites for Marketing
Knowthis.com-Careers
in Marketing
Marketing
Career and Job Profiles
Marketing
and Sales Jobs
MarketingJobs.com
Marketing
Research Association
National
Retail Federation
Public
Relations Society of America
Read an
Industry Overview of Advertising and PR-by
Vault (SU ID required)
Sales
and Marketing Executives International
Sample
Resumes for Marketing Students
......... more events
