President's Advisory Team

November 28, 2000

1. Opening Remarks
President Dudley-Eshbach introduced Mr. Nelson Townsend, Director SSU/UMES Collaborative Programs, as the newest member of the President's Advisory Team.

As faculty and staff have not always been made aware of the outcomes of the PAT meetings, a member of the President's Office staff will now record the minutes and e-mail them to the campus community. President Dudley-Eshbach also encourages supervisors to hold staff meetings on a regular basis to keep their constituents informed.

2. Planning Day - January
After much discussion on the merits of having a Planning Day in January, it was suggested that for most faculty, January is not a good month, although for non-teaching staff, this is one of the few opportunities to meet with other staff. Members of PAT agreed to take the question back to their individual departments to get a sense of whether or not employees would find a planning session in January to be helpful.

3. Logos and Mottos
Gains Hawkins shared with the group some suggested logos for Salisbury University. In conjunction with the proposed name change that will be presented to the Maryland Legislature during the 2001 session, the Publications and Admissions departments are concentrating on associated marketing efforts. Gains Hawkins and Jane Dané are working with their people to come up with a tag line (such as used by UMBC - "The Honors University") to better indicate who we are and where we are going.

Once decided upon, the tag line will need to be something we can live with for a long while. The tag line needs to make a bold statement and have a relationship to our identity. PAT members agreed that the campus community should be involved in a brainstorming session. Another suggestion was to involve students from the Perdue School marketing classes. President Dudley-Eshbach expressed concern that this process should not take too long.

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PAT minutes
November 28, 2000

4. Initiative to Enhance Diversity in Admissions at SSU
Jerry Miller and Jane Dané presented A Joint Proposal of The Committee on Multi-Ethnic Concerns and the Office of Admissions to enhance diversity at SSU. (See attached). One of the many problems in attracting minority students to SSU is that SSU, compared with other institutions, offers fewer scholarship opportunities.

The following statistics were shared by Bryan Price. SSU has the lowest number of Pell grants with a rate of $430 per full-time undergraduate. Comparably, Towson's rate is $527, FSU is $686, and other USM institutions are even higher.

SSU's loan rate is $3754 per full-time undergraduate; Towson's is $3240 and FSU's is $2993. Only UMES has a higher loan rate (excluding UMB and UB) at $3826.

In terms of scholarships offered, SSU has the lowest average at $811 per full-time undergraduate. In comparasion, Towson's is $1288, FSU's is $921, and UMCP's is $1502.

Currently, our students come from homes with above average incomes which disqualifies them for financial aid other than loans. Because the majority of our students can finance their education with the help of loans, SSU may not qualify for such programs as the Trio Program, which would help in attracting more minority students.

Financial aid is just one part of the picture in achieving diversity at SSU. There is also a need to hire more minority faculty and to change the climate at SSU to a more welcoming one for a diverse population.

Although one of the major problems in recruiting minority students is our proximity to UMES, Jane Dané's staff continue to work with local high schools and state-wide schools with a large African-American population.

Jane Dané also submitted a proposed budget needed to implement initiatives relating to the recruitment of minority students. Some of these initiatives would be handled solely by the Admissions Office, others require University-wide participation.

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PAT Minutes
November 28, 2000

President Dudley-Eshbach stated she would like to see a spread sheet showing the cost for Year 1, Year 2, Year 3, and Year 4. Also, she will check with our legal counsel to clarify legalities of offering need-based/minority scholarships.

SSU also needs to foster closer ties to the Salisbury African-American community. It was suggested that many African-American students do not choose SSU because they do not feel welcome here.



Recorder: Jean Herrmann

Members of the President's Advisory Team
Linda Abresch, President, Staff Senate
Beth Barnett, Dean, Seidel School of Education
Rich Bebee, Dean, Perdue School of Business
Leon Burks, Special Assistant to the President/EEO Officer
Mike Burton, Chair, University Forum
Don Cathcart, Interim Provost
Elizabeth Curtin, President, Faculty Senate
Jane Dané, Dean, Enrollment Management
Ron Dotterer, Dean, Fulton School of Liberal Studies
Janet Dudley-Eshbach, President
Judith Fischer, Acting Dean, Library
Gains Hawkins, Assistant Vice President, Advancement/and Director of Public Relations
Tom Jones, Dean, Henson School of Science
Christine Pelletier, President, SGA
Bryan Price, Director, Assessment and Institutional Research
Richard Pusey, Vice President, Business Administration and Finance
Nelson Townsend, Director Collaborative Programs UMES/SSU
Jerry Waldron, Chief Information Officer
Marty Williams, Vice President, Institutional Advancement
Carol Williamson, Vice President, Student Affairs
Ellen Zinner , Assistant to the President


A Joint Proposal of
The Committee on Multi-Ethnic Concerns and the Office of Admissions

I. Initiative to attract a more diverse student population to SSU:

The Initiative: