self portrait

Lyndsay Lewman

BFA - graphic design

For me, graphic design has always been the window through which consumers can experience art in their everyday lives. I wish to make communication an artistic and uplifting experience for consumers, by bringing art out of the gallery and into the marketing messages they receive throughout their daily routines. My interest in design gradually grew out of my early passion for drawing, painting and sculpture. I often utilize elements of these fields in my work to create a more vivacious and intriguing visual experience for the viewer. These raw and tactile elements allow me—the designer—to shape the commercial world into an artistic one. My style typically consists of hand drawn and expressionistic details that reflect my background in studio fine arts. After developing my early ideas from thumbnails into fully detailed and refined compositions, hand-drawn details and characterized marks show clearly even after the project is digitized. Though my designs can be restricted by the needs of the client and target audience, I have aimed to achieve the distinctiveness of my own hand in each project I have worked on. While my exploration in graphics leads my work in countless directions regarding technique and experimentation, one concentration has constantly made its way into my portfolio: my interest in textiles and intricate patterns. Though I sometimes stray from ornamentation for the sake of simplicity, my true passion often lies in the creation of hand drawn elements of texture and pattern.

By incorporating pattern and texture in my commercial pieces, designing custom digital fabrics of my own, and creating fine artworks that support the principles of textile design, I have drawn a specific connection in my portfolio between studio art and design. Through design, common commercial items like posters, products and garments can become pieces of art in and of themselves. Especially through the use of textiles in clothing, individuals can seek out and achieve a personal and artistic expression that is completely their own. I hope to be the tool through which they find that expression.






ARTWORK

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