self portrait

Carolyn Zimmerman

BA - graphic design

Graphic design is a beautiful balance of communication and creativity. My passion for graphic design stems from its potential to deliver a message, a concept, or a feeling in a concise manner. As an artist, design allows me to perpetuate my clients’ visions; creating compelling artwork that both fulfill my clients’ needs whilst maintaining my own creativity. My travel experiences, lifelong exposure to art, as well as my undergraduate studies in graphic design have encouraged me to approach design through different lenses; lenses which have culminated to form my current work aesthetic that can be summed up in three words: simple, bold, and effective. Scandinavian design is of particular interest to me. Its utilization of clean lines, geometric patterns and simple shapes as well as the design ideology of creating functional, doable, long-lasting design mirror my personal design practice. Although this stage of my design career is full of exploration, I believe that because graphic design is a continuously evolving field the flexibility of the design sector will allow me to morph as both an artist, and an individual






ARTWORK

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