Skip to Main Content
Salisbury University BW
A Maryland University of National Distinction
navigation icon opens header SALISBURY UNIVERSITY

Global Programs
mobile menu icon

Global Programs

International Business Books


International Business Disciplines

Specific Geographic Areas

International Management


Directories and Dictionaries

scontent: 1 bValue: -1 eValue:1

Following is a list of resources housed in HH102, BEACON, and the library reserve under the name of Dr. Richard Hoffman and available to faculty on a sign-out basis.

International Business Disciplines

Face, Harmony, & Social Structure: An Analysis of Organizational Behavior across Cultures
by P. Christopher Earley
1997 Oxford University Press
Summary: This book continues author P. Christopher Early's investigations of the differences among people within organizations in different cultures. The concept of "face," as set forth by Early, is a reflection of the individual's struggle for self-definition and understanding, of which a key component is a positioning of self relative to others in a social setting. Face is at the heart of social behavior and provides a consistent linking mechanism to understand behavior across cultures.

The Handbook of International Financial Terms
by Peter Moles and Nicholas Terry
1997 Oxford University Press
Summary: This book is the most comprehensive and up-to-date A to Z reference of over 14,000 financial terms. A clear explanation of the use of terms and instruments in different markets and different countries is provided as well as a detailed list of abbreviations, acronyms and a full list of international currencies and currency codes.

Research Traditions in Marketing
Summary: Reviews the past twenty years of research in marketing by considering the different research steams together to understand evaluate and critique those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, attention has been paid to represent balance of European and North American scholarship in both quantitative and qualitative research traditions.

Cultural Complexity In Organizations
Sonja A. Sackmann Editor
Sage Publications, 1997
Summary: Using empirical data based on innovative and multi-method research approaches, this book goes beyond description to make recommendations on how to better deal with complexity in organizations. Especially useful for students and professionals in organization studies.

Marketing Across Cultures
1996 Prentice Hall Europe
Summary: The cultural variable relating to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. There are two dimensions to this approach: one, a cross-cultural view, comparing national marketing systems; the other, an intercultural view, centring on the interaction between people of different cultures. Thus it provides readers with a framework for developing a commerce-based cultural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing.

Managing Cultural Differences: Effective Strategy and Execution Across Cultures in Global Corporate Alliances
by Piero Morosini
1998 Elsevier Science Ltd.
Summary: The cultural variable relating to national culture has been somewhat neglected in the theory and practice of international trade. This book seeks to redress this gap by adopting a cultural approach to international marketing. There are two dimensions to this approach: one, a cross-cultural view, comparing national marketing systems; the other, an intercultural view, centring on the interaction between people of different cultures. Thus it provides readers with a framework for developing a commerce-based cultural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing.

Managing Cultural Differences
by Philip R. Harris and Robert T. Moran
1997 Gulf Publishing Company
Summary: This Instructor's Guide is divided into three units: Cultural Influences on Global Management; Cultural Impacts on Global Business; and Culture Specifics for Business/Service Abroad. Although not every country can be covered, a general cultural profile was provided for cultural regions. In addition, for each region, two nations were selected as representative examples. A reference list is included at the end of each chapter for further reading.

Strategic Innovation
An International Casebook on Strategic Management
Edited by Charles Baden-Fuller and Martyn Pitt
Routledge 1996
Summary: The creative aspect of strategy is the central focus of this book. Through an international selection of case studies, the editors show how creativity fits into the overall context of the manager's role in the firm and the firm within its industry.

International Marketing Strategy: Contemporary Readings
By Isobel Doole and Robin Lowe
International Thomson Business Press, 1997
Summary: This reader collects key articles in international marketing, building on a three part framework of market analysis, strategy development and implementation issues. It explores in depth the essential elements of marketing in the international context with detailed examples of strategies and techniques.

Global Business Strategy
By Robin John, Grazia Ietto-Gillies, Howard Cox and Nigel Grimwade
International Thomson Business Press, 1997
Summary: Offering comprehensive coverage of theoretical issues, together with a wide range of applied material and mini-case studies, this text takes a multidisciplinary approach to analyze how international firms operate in the changing global environment. 

Specific Geographic Areas

National Culture and International Management in East Asia
Edited by Herbert J. Davis and William D. Schulte Jr.
International Thomson Business Press, 1997
Summary: This collection brings together contributions from eminent scholars in the field to investigate the role of national culture on economic progress and international management success in East Asia. Issues explored include the role of East Asia in the global economy, cross-national management research methods and the relationship between national culture and the facets of international management.

Business France
by Peggy Kenna and Sondra Lacy
NTC Publishing 1996
Summary: Business France is an invaluable tool for thousands of entrepreneurs, businesspeople, corporate executives, technicians, and salespeople seeking to develop lasting business relationships in France.

The French Businessmate, The Spanish Businessmate, & The German Businessmate
Authors: Various
NTC Publishing, 1993, 1995, 1986 respectively
Summary: These books are designed to assist businesspeople on their trips to French speaking countries in W. Europe, Latin America, Mexico and Spain, and Germany. These books are primarily dictionaries and phrase books.

Business and Management In Russia
Sheila M. Puffer and Associates Edward Elgar, 1996
Summary: Intended for students, scholars and managers, this book provides in-depth analyses of Russian culture and history as they affect managers and survey results on current managerial attitudes and practice. While focusing on managers and enterprises, the volume also addresses macroeconomic, political, legal and social issues as a context for understanding managerial behavior.

Corporate Strategies in the Pacific Rim: Global Versus Regional Trends
Edited by Denis Fred Simon
Routledge, 1995
Summary: Following a major international conference held in Japan, in 1992, on the impact of globalization and regionalization on corporate strategy and structure among Pacific Rim firms, this volume brings together the most important papers presented.

Imitation to Innovation: The Dynamics of Korea's Technological Learning
by Linsu Kim
Harvard Business School Press 1997
Summary: This is the story of Korea's rapid rise from a subsistence agriculture economy to a high-tech powerhouse, with lessons for other newly industrializing countries--and even established competitors--that want to follow Korea's lead. Through his examination of more than two hundred Korean companies, Kim explores the dynamics of their technological learning, maintaining that in spite of the favorable impact of public policy and the cultural environment, private industry made the country's ambitious development goals a realty. 

International Management

Managing across cultures: Issues and Perspectives
Pat Joynt and Malcolm Warner
International Thomson Business Press 1996
Summary: This is an essential guide for international executives, teachers, and students of international business and management. . It looks at how managers manage across different cultures and how they cope with globalization in practice. It brings together a rich selection of contributions from some of the prominent scholars in cross-cultural and comparative management.

Trends in International Business: Critical Perspectives
Michael R. Czinkota and Masaaki Kotabe
Blackwell Business, 1998
Summary: The text presents a leading hedge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macroshifts which are redefining the parameters of business, as well insights into the strategies which firms can adopt to respond to these changes.

Management Across Cultures: Insights from fiction and practice
Sheila M. Puffer
Blackwell Business, 1996
Summary: Dr. Puffer uses facts and fiction to communicate lessons in global management. The fiction selections speak from the heart and mind about problems individuals and families confront while working and living outside their home country. The managerial writings provide real-life examples and practical advice for dealing with these issues.

Culture Clash Managing in a Multicultural World
H. Ned Seelye and Alan Seelye-James
NTC Publishing Group, 1996
Summary: This book focuses on the practical problems commonly encountered in international consulting and management, but anyone in any role in multicultural space will benefit from reading it.

International Business and Multinational Enterprise
Summary: The summary is currently unavailable.

Doing Business Internationally: The Resource Book to Business and Social Etiquette
Training Management Corporation
1997 Princeton Training Press
Summary: As more organizations internationalize, cutting-edge information on business practices around the world becomes vital to achieving professional success. Cross-cultural awareness and understanding are no longer just beneficial, they are necessary. In concise, three to six page sections, this book covers the cultural customs and business protocol of over eighty-five countries around the world. Topics include an historical overview, introductions, social tips and conventions, customary business practices, business entertaining, dining out, and public customs.

Kiss, Bow or Shake Hands: How to Do Business in Sixty Countries
by Terri Morrison, George A. Borden and Wayne A. Conaway
1994, 440 pages
Summary: How people from various cultures perceive information and negotiate business deals. This book details protocols and behavior styles and business practices in sixty different countries.

International Business History
Dennis McCarthy
Summary: How international business appeared and developed on each continent from the Renaissance to the contemporary globalization of business.


The Cross Cultural Adaptability Inventory
by Colleen Kelley and Judith Meyers
Preview package-CCAI Manual, Self Assessments, Action Planning Guide
Summary: Passport Set-Cultural Passport and Facilitators Guide

Experiential Activities for Intercultural Learning
Edited by H. Ned Seelye
1996, 248 pages
Summary: This book contains thirty-two exercises and activities designed to augment the resources and expand the repertoire of trainers and educators concerned with intercultural learning. They focus especially on the development of cultural awareness and cross-cultural sensitivity and include simulations, case studies, role plays, critical incidents and individual and group exercises.

Developing Intercultural Awareness
A Cross-Cultural Training Handbook
by L. Robert Kohls and John M. Knight
1994, 158 pages
Summary: The body of the book, presented in twenty one "Resource" sections is given over the training materials themselves, including simulation games, case studies and ice-breaking values, communication and other exercises.

The 1997-1998 Complete set of Culturgrams
1997 Brigham Young University
Summary: A Culturgram provides clear, concise information about the daily lives of the people in given nation. Each four-page Culturgram contains a brief discussion of a nation's background, society, and its people's customs, courtesies, and lifestyles. Volume I contains 75 Culturgrams on the Americas and Europe. Volume II contains 90 Culturgrams on Africa, Asia and Oceana. Kennedy Center Publications.

Teaching Culture
by H. Ned Seelye
1993, 336 pages
Summary: This handbook provides practical strategies for combining language and culture study. Seelye outlines several goals for cultural instruction and helps the teacher create specific learning activities for reaching these goals.

Do's and Taboos Around the World
Edited by Roger E. Axtell
The Parker Pen Company, 1993
Summary: The purpose of this book is to create an awareness of, or sensitivity to, behavior when one is traveling outside the U.S. or dealing in this country with a visitor from overseas.

Teaching About Culture, Ethnicity and Diversity
Editor Theodore M. Singelis
Sage Publications, 1998
Summary: Teaching About Culture, Ethnicity and Diversity is a book of easy-to-use classroom and training exercises that are intended for use in teaching about culture, ethnicity and diversity. The contributors offer tools for teachers and trainers who strive to increase understanding of and communication between ethnic and racial groups.

Intercultural Competence Interpersonal Communication Across Cultures
Myron W. Lustig and Jolene Koester
Harpers Collins 1996
Summary: This book focuses on the practical reasons for understanding people from different cultures, helping readers to develop competence in intercultural communication.

Cross Cultural Dialogues
Craig Storti
1994 Intercultural Press
Summary: Cross-Cultural Dialogues is a collection of brief conversations between an American and someone from another country and culture. Each dialogue contains at least one breach of cultural norms, which the reader is challenged to figure out. And a challenge it is: the exchanges are so brief and innocuous that even the wariest among us is caught off guard by the dialogue's hidden subtleties.

Riding the Waves of Culture: Understanding Diversity in Global Business
by Fons Trompenaars
Summary: The summary is currently unavailable.

Directories and Dictionaries

Directory of International Internships
Summary: American businesses, government and educational institutions have taken steps to shape an international future. They will need women and men possessing qualifications that make them internationalists. This "Directory of International Internships " provides listings of Educational institutions, government agencies and private organizations offering international internships along with some help to identify the quality internships.

Directory of America's Corporate Families and International
1997, Volume III
Published by Dun and Bradstreet
Summary: This directory lists the US multinational parent companies and their foreign subsidiaries, US subsidiaries of foreign ultimate parents, and US/foreign multinational family members by geographic area or industry.

Handbook for Multilingual Business Writing
NTC Publishing, 1994
Published by Dun and Bradstreet
Summary: This book is intended for anyone who has to produce or understand commercial correspondence in English, French, German, Italian or Spanish.

International Encyclopedia of Business and Management
Edited by Malcolm Warner
International Thomson Press, 1997
Summary: The Pocket International Encyclopedia of Business and Management provides a handy introduction to a full range of business and management techniques, disciplines and concepts. Rather than simple short definitions, the Encyclopedia provides full briefings on the issues surrounding a topic so that the reader can gain understanding of the concepts quickly and comprehensively.

Methods and Data Analysis for Cross Cultural Research
by Fons van de Vijver
"Cross Cultural Psychology," Volume 1
1997 (February) 192 pages
Summary: The globalization of markets and increased cross-cultural communications have made cross-cultural research a necessity in the behavior and social sciences. This guide will provide graduate students and professionals with up-to-date overview of the most important tools and cross-cultural research and techniques.

Need help or have questions about this page? Please visit our Ask a Question or Report a Problem page.
Salisbury University 1101 Camden Avenue Salisbury, MD 21801 410-543-6000